A news read it at MASHABLE they telling us the good news; “On Thursday May 5, Facebook introduced a program that, in effect, offers consumers a financial incentive to watch ads on the site.”

This is good news for all Facebook users who will now received some rewards from Facebook for watching certain ads on the site with Facebook credits which can be redeemed to purchase goods on Facebook Deals, like Groupon Company deals service.

But the incentive provided by the Facebook, however is not huge. Initially average ad will yield one credit, equivalent of 10 cents.

These ads mostly are in the games, CrowdStar, Digital Chocolate and Zynga are among the participating game publishers. Facebook is also working with Sharethrough, SocialVibe, Epic Media and SupersonicAds to serve ads on the program as well as TrialPay, which will provide analytics.

Dan Greenberg, CEO of Sharethrough, says that Facebook’s move represents “a step away from interruptive advertising.” Greenberg, whose clients include Microsoft and Nestle, says his network won’t deliver traditional advertising, but rather branded entertainment, which consumers will want to not only watch, but share with their friends.

Previously, the credits, which were awarded for consumers who signed up for various programs (like magazine subscriptions) or bought outright, could only buy virtual goods.

Incentivizing consumers to watch ads is one solution for Facebook’s low banner click-through rates. The move comes after Facebook expanded its Credits program last week to let consumers use the Credits to buy real-world goods advertised in Deals.

 

 Direct short-and-share link to this page: https://www.dotcrush.com/?p=1981

UBlogger
Latest posts by UBlogger (see all)

About The Author

UBlogger

This blog and my writing skills dedicated to all youth of Pakistan. To improve their national awareness to build Pakistan.

See author's posts