Ricci Ricci Perfume: Review
Mischievous. There is no better word to describe Ricci Ricci. This fragrance put a bold and different stamp on the collection of Nina Ricci Perfumes in late 2009. Let’s find out more about this special scent:
Feeling Where other Nina perfumes have gone the route of innocence and invoking images of far away lands, Ricci Ricci is very mischievous yet grounded. Developed by perfumer Aurélien Givaudan, this fragrance can make you feel like an urban temptress. Instilling power within, yet a defined sense of beauty, wearing this scent seems to bring out an audacious woman that is ready to make things happen. Full of contrasting tones, this floral blend can set you off to beautify the world in your own special way.
Ingredients
Primary – (the mysterious) Beauty of the Night Flower Top – Rhubarb and Bergamot Mid – Rose Centifolia, Urban Tuberose Base – Patchouli Fraction and Sandalwood
Bottle Design The bottle for Ricci Ricci brings together maturity, mystery and elegance all at once. The rounded palm-sized glass base fits with the other perfumes of the line in its asic feel, but its purple colour is definitively unique and rather adult in its style. The large purple ribbon that dances, dips and dives from the cap all the way across and down the bottle embodies both the mystery of the fragrance and the many ins-and-outs its concoction contains. With this bottle design, a clear and well thought-out statement is made about the perfume that lies within.
Campaign Targeted at the 25-35 year old woman on the go, the campaign for Ricci Ricci set out to establish this perfume for the “urban heroine”. The launch spot takes you to an urban poetic world of glamour and fantasy. Within the commercial, model Jessica Stam takes on a cat-woman inspired role. She darts across rooftops and behind shadows, all while overlooking a picturesque urban landscape of tall buildings. As she moves, the fragrance’s recognizable purple ribbon trails behind her every move, until she mischievously appears in front of a gentlemen in a manner fit for another well known superhero (Spider-man, perhaps?).
Ricci Ricci has carved itself a distinct identity within the Nina Ricci portfolio of perfumes. Daring the urban heroine to stand out and put forward her femininity proudly, this fragrance is a mysteriously beautiful addition to any working woman’s collection.
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