Google My Business!- Importance Of GMB And Local SEO For Pakistani Businesses

Google My Business! These words are the talk of the town these days. So, whether you’re sitting in a digital marketing agency or a business owner, it’s a cliche phrase that you’ll definitely hear. But Google My Business is just a small part of the broader picture. So, if GMB is part of it, what is the hole that it completes? And the answer is local seo! 

Now, you’re probably thinking what Local SEO is, right? Without further ado, let’s address the elephant in the room. Although the first word of the phrase. i.e. “local “ does ring a few bells, doesn’t it? If the type of bells we suggest are ringing, then you’re going in the right direction. Yes, it has something to do with local.  

Nevertheless, let’s look at it in more detail as we discuss Local SEO strategies with a major focus on Google My Business (GMB) 

GMB- The Heart Of Local Seo

Ok, so you have an insight about GMB is. But, that was just a basic overview. So, now the question is; How does GMB work? Or; How does it help my business’s local seo? Moreover, how does it benefit my business? 

Before we delve a little deeper, let me assure you; GMB Can Do Wonders for your business. Wondering How? Let’s dive deep into it.

So, you definitely know by now that GMB stands for (Google My Business). Of course, you do! After all, it was the first line of the blog. That’s it? No! That’s just the elephant’s tail. There’s more that meets the eye. Therefore, let’s skip the pleasantries and dive into it.

1. Information about your business – Tell people what you do

Using GMB, you can tell people about your business, such as its location, and the products and services it offers.

2. Detailed Insights- Test the waters with Local Seo

An optimized GMB profile also provides you with insights. Thus, using your GMB profile, you get to know how many people are searching for your business. Moreover, you can also get to know where those people are actually coming from. As a result, you know the whole situation and can work on improving it.

3. Book Orders- Get leads faster 

So, you own a food restaurant. But, isn’t it a hassle when your customer first looks up your business, dials up a call, and then places an order. With GMB, you don’t have to worry about this. How’s that? 

Having an optimized GMB profile means your customers don’t need to go here and there, to book and order. They just look up your business and book their orders from there. Simple, isn’t it? 

So, having a GMB profile makes the sales process easier, and inevitably, convenient for your business. 

Now, we know the benefits GMB has for your business. So, let’s look at how GMB and local seo work together to boost your business activity. 

GMB and Local SEO- Sugar, Spice, and Everything Nice

When you take both GMB and local seo together, you create a lethal combo. So, you can consider these as the Yin and Yang of SEO. How’s that? Don’t worry! just the way I took you through everything, I’ll take you through this as well. 

1. More visibility:

Using good local seo techniques, such as optimizing your business for local keywords, coupled with a GMB profile, you improve the chance of your business showing up in the top 3 local searches. As a result, you;ll get more sales. According to statistics, local searches result in 28% of purchases. So, gaining visibility locally is a great thing.

2. Helps build trust

Keeping up with good SEO practices, as well as maintaining your GMB profile helps people trust your business. How’s that? Your GMB profile has reviews about your products and services. Thus, if your business is on the list, and has 5 stars, and positive reviews, and also ranks on the first page during local searches, you’ve got it all right. 

As a result, customers will trust your business, which also means that they’re likely to buy from you. So, good local seo and an optimized GMB profile make your business a force to be reckoned with.

3. Provides detailed information about consumer behaviour

Through local seo practices, and your GMB profile, you’ll have all the information you need about what your consumer’s tastes and preferences are like. As a result, you’ll be able to make better decisions about which products to target to your consumers. Moreover, you’ll be better able to focus on products that attract more customers. 

So, the combination of GMB and Local SEO is a groundbreaker when it comes to targeting your business to local customers. 

The Ending Notes

Incorporating good local SEO practices, alongside creating a GMB listing for your business are the key elements to ensure that your business appears on the “pinnacle” in local search results. So, ensure to focus on both aspects. 

Impact-Site-Verification: 97e8a130-d48f-4a3e-afc9-913a2bc375f8

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