Chanel set to unveil iconic Chanel No.5 campaign fronted by Brad Pitt
Brad will front the new dynamic and modern campaign for the classic fragrance…
Chanel is about to launch its’ first ever campaign fronted by a man, starring Brad Pitt in a new “dynamic, modern campaign” for the brands’ iconic 91-year-old Chanel No.5 fragrance.
Andrea d’Avack of president, Chanel Fragrance & Beauty says “To keep a legend fresh, you always have to change its point of view.”
“It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”
The commercial will launch globally on October 15th, while the print ad is expected to begin appearing in fashion, beauty and lifestyle magazines from November.
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