Kristen Stewart Face of New Balenciaga Fragrance Florabotanica
Kristen says Florabotanica “puts you on this level of, like, ‘Whoa, check me out.’ ”…
Balenciaga will launch Balenciaga Florabotanica in September 2012 with Kristen Stewart debuting in the ad campaign as the brands’ newest ambassador.
The Twilight actress says of the seductively floral fragrance “There is something natural about it – it’s very alive.” reports WWD.
Kristen says she is “lucky” and “really excited” to be the face of Florabotanica, considering as a child the Snow White and the Huntsman actress “was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.”
Florabotanica will be available in 30, 50 and 100ml Eau De Parfum flacons, and perfumed body lotion and shower gel. The fragrance will launch in the USA, Canada and France in September, with an October release scheduled for Italy, Russia and Spain. Balenciaga will premiere Florabotanica in Australia, Germany, Belgium, the Netherlands, and Luxembourg in November with worldwide distribution by the end of 2012.
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